A bride and groom step out of a cathedral doorway hand in hand beneath an arch of cream garden roses, white roses, hydrangea and greenery, as guests film them on phones. Wedding flowers by Alaric Flower Design, New York City.
An arch of cream garden roses, white roses and hydrangea over the cathedral doors, built to frame the couple as they come out.

Luxury Wedding Flowers in New York City

Alaric Flower Design is a floral studio on the Upper West Side of Manhattan, designing wedding flowers for New York City ceremonies and receptions since 2006. We work at every scale, from an intimate elopement to a full ballroom, and we design every wedding around your venue, your palette and the season you are marrying in.

(212) 308-3794  ·  info@alaricflowers.com

What we design for a wedding

Everything for the day comes out of one studio and one brief, so the bouquets, the ceremony and the tables read as a single piece of work rather than three separate orders.

  • Bridal and bridesmaid bouquets, flower crowns, corsages and boutonnieres
  • Ceremony flowers: arches, chuppahs, altar pieces and aisle arrangements
  • Reception centerpieces and floral tablescapes
  • Installations for welcome areas, staircases and entryways
  • Flowers for rehearsal dinners and next-day brunches

We work with the best seasonally available stems and source from premium growers, for freshness and depth of color on the day itself.

One round wedding table laid with silver, china and glassware beneath a tall glass vase of white calla lilies and cascading white phalaenopsis orchids, against a wood panelled wall. Flowers by Alaric Flower Design.
One table, close up: calla lilies and phalaenopsis orchids in footed glass, above the place settings.
A bridal bouquet of cream and blush garden roses with scabiosa pods, green berries, hellebore and dusty miller foliage. Bouquet by Alaric Flower Design, New York City.
A garden-rose bouquet with scabiosa pods and dusty miller, built loose and round.
A close view of a large bouquet of white garden roses with eucalyptus and olive foliage, wrapped in soft tissue. Flowers by Alaric Flower Design, New York City.
White garden roses packed head to head, with eucalyptus and olive worked through the edge.

Bridal bouquets

The bouquet is the one arrangement that stays in hand all day and turns up in almost every photograph. We make bridal and bridesmaid bouquets to the dress and to the palette, from a loose garden-rose shape to a tight collar of a single flower.

Boutonnieres, corsages and flower crowns are cut from the same flowers, so the whole party matches without looking matched.

A lily of the valley bridal bouquet held in one hand, close up, the white bells and green buds gathered into a white ribbon collar. Bouquet by Alaric Flower Design, New York City.
Lily of the valley, stem by stem, bound into a white ribbon collar. A bouquet like this is counted out by hand.
Wedding ceremony set with a white aisle runner, rows of cream chairs, and two tall pedestal arrangements of white hydrangea and white phalaenopsis orchids against a draped backdrop. Flowers by Alaric Flower Design, New York City.
Pedestals of white hydrangea and phalaenopsis orchids either side of the aisle, set against draped walls.

Ceremony flowers

The ceremony is the part of the day every guest is pointed at, so we build the flowers to frame it: an arch over the doors, pedestals either side of the aisle, or something quieter at the altar. The scale is set by the room and by where people will be standing when they look up.

Palette is the couple's call. The white pedestals above and the coral, magenta and heliconia arch below came out of the same studio, one indoors against drapes, the other on a lake terrace with the aisle lined in petals.

An outdoor wedding aisle on a stone terrace beside a lake, lined with coral and pink petals and tropical flower arrangements, white chairs either side and a coral flower arch at the end. Flowers by Alaric Flower Design.
A lakeside aisle lined in coral and pink petals, with the arch at the water end.
A tall asymmetric ceremony arch of coral roses, heliconia and magenta flowers with trailing greenery, on a stone terrace beside a lake. Ceremony flowers by Alaric Flower Design.
The same arch close up: coral roses, heliconia and magenta worked up one side and down the other.
Wedding reception room with round tables in white linen and tall footed glass vases of white calla lilies, white orchids and white blossom, under a sculptural lit ceiling. Flowers by Alaric Flower Design, New York City.
A reception laid for dinner, the same white calla lily and orchid centerpieces repeated from table to table.

Reception flowers that work at room scale

A reception is read from the door before anyone sits down. The vases here are footed and tall so the flowers sit above the sightline and guests can still talk across the table, and we carry one palette from the entrance through to the last table, so the room looks composed rather than assembled.

Couples planning a bolder visual statement sometimes add balloon work to the floral brief. Our balloon and flower decor team builds entrance framing and photo backdrops to sit alongside the ceremony and reception flowers, designed in the same palette by the same studio.

A second view of the same wedding reception, cream chairs around round tables with tall glass centerpieces of white calla lilies and orchids beside floor to ceiling sheer curtains. Flowers by Alaric Flower Design.
The same room from the far side, where the height of the arrangements answers the height of the windows.

Installations and welcome areas

Some of the work is structural rather than tabletop. An escort card table under a hanging canopy of calla lilies and orchids, a blossom tree uplit at the edge of the room: pieces like these are built on site, and they set the tone before a guest has found their table.

An escort card table at a wedding reception, cream place cards fanned around a mound of white roses and orchids, beneath a suspended canopy of hanging white calla lilies and phalaenopsis orchids. Flowers by Alaric Flower Design.
An escort card table under a hanging canopy of calla lilies and phalaenopsis orchids.
A tall blossom tree installation lit from below beside floor to ceiling windows, with a glass candelabra and a mound of cream roses at its base. Installation by Alaric Flower Design, New York City.
A blossom tree uplit against the windows, with cream roses banked at the foot of it.
A bride signing the register holding a loose bouquet of cream, lavender, peach and burgundy roses with eucalyptus, the groom beside her wearing a matching rose boutonniere. Flowers by Alaric Flower Design.
Signing the register. The boutonniere is cut from the same roses as the bouquet.
A couple outdoors in a garden, she holds a bouquet of pink, blue and cream flowers including dahlias, delphinium and lisianthus. Flowers by Alaric Flower Design, New York City.
Pink and blue through the bouquet, carried outdoors after the ceremony.

Why couples choose Alaric

Couples choose Alaric Flower Design for one-to-one attention from the first consultation through to day-of setup. We understand the pace and the complexity of putting on an event in New York, and we are used to working alongside event planners, coordinators and hotel teams.

"The flowers were absolutely beautiful and exactly what I wanted. Thank you so much for all your help—you create truly beautiful, perfect flowers!"

– Lisa Griffeth, bride

"Your work at Morissa's wedding was perfect. You listened closely and brought her vision to life. The rooms felt exactly as we hoped—visually stunning."

– Karen Falk, mother of the bride

Dinners, rehearsal dinners and smaller rooms

A good deal of our wedding work happens in the smaller rooms around the day: the rehearsal dinner, the private dining room, the long table lit by candles. Low bud vases and tapers suit a room like that better than height, and the flowers can be looser and more seasonal than a ballroom usually allows.

These rooms are lit low, so the flowers have to hold up by candlelight. Pale petals pick up the flame, the shapes stay loose enough to read at close range, and nothing sits high enough to interrupt the table.

A green panelled private dining room lit by tapered candles and votives, with small bud vases of white flowers along a dark polished table and a large white phalaenopsis orchid planting in a pale bowl. Flowers by Alaric Flower Design.
Tapers, votives and small bud vases down a polished table, with a white phalaenopsis planting at the end.
A small bud vase arrangement of white dahlia, pink astilbe, ammi and sweet pea on a round table, against the dark green panelling and leather banquette of a private dining room. Flowers by Alaric Flower Design.
White dahlia, astilbe and ammi in a single bud vase, low enough to see over.
Long dinner tables set with tapered candles and low garden flower arrangements in a green panelled room with chandeliers and gilt framed paintings. Flowers by Alaric Flower Design, New York City.
The same room from the door, the tables run end to end under the chandeliers.
A candlelit rehearsal dinner place setting with a printed menu, bud vases of roses, lisianthus and greenery, and tapered candles down the table. Flowers by Alaric Flower Design, New York City.
A rehearsal dinner place setting, bud vases worked in between the candles and the glassware.
A long wedding table in white linen with filled glasses, bread baskets and low bud vases of pink and cream dahlias, garden roses and greenery, guests seated along both sides. Flowers by Alaric Flower Design.
A long table in daylight: pink and cream dahlias in low bud vases, set down the middle between the glasses.
A short film of Alaric wedding florals.

Frequently requested wedding floral services

  • Bridal bouquets for New York City weddings
  • Delivery and on-site setup at Manhattan venues
  • Reception flowers for hotels, museums and rooftops
  • Custom color palettes and seasonal recommendations
  • Floral support for rehearsal dinners and next-day brunches

Talk to us about your wedding

We quote wedding flowers to the brief: the venue, the guest count, the flowers you want and the time of year you are marrying. Tell us what you are planning and we will come back to you with a proposal.

Call the studio on (212) 308-3794, email info@alaricflowers.com, or visit us at 54 W 70th Street on the Upper West Side. Whether you are at the very start of planning or finalizing a design you already have, we are happy to talk it through.